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Get Better Paying Clients

Why track and analyze web data? You need to gather your clients' preferences, values and behaviors to know what works with your most profitable clients. All attorneys want better paying clients. We help you identify your most profitable target audience. Advertising is used to facilitate the vetting process. Web visitors qualify themselves through a series of decisions they make before and after they arrive at your site. Prospects must:

Go online and launch a search engine
Select a keyword or phrase to query
Select your website from a link or advertisement
Educate themselves about your value proposition
Select your services over competitive offerings
Choose to act by contacting you

You're not forcing your message on prospects who don't want to hear it. Your prospects qualify themselves. Our job is to strategically position your website in the path of these qualified visitors. Those who want to know more about your services and have sufficient funds to retain you. In turn, this produces higher conversion rates, lower costs-per-client, and a higher return on investment.

Web Analytics

Key Performance Indicators (KPI's)

Lead Generation Statistics

Consult Leads
Cost-per-lead
Conversion Rates
Referring Sites
Collateral Downloads
Email Inquiries
Newsletter Sign-ups

Important Visitor Activities

Unique Visitors
Total Visitors
New vs. Return Visitor Trend
Video Clips Viewed
Form Submissions
Page Views
Average Page Views per Visit Conversion Rate (Actions/Visit) Navigation Patch
Entry/Exit Pages
Logins, Cancellations

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No great marketing decisions have ever been made on qualitative data.

John Sculley - former CEO of Apple Computer

LawClick - Marketing Measurement and Performance Reporting

Law Firm Performance Reporting

We provide powerful tools and expert guidance to help our attorney firms capture and analyze their over-all marketing statistics and website numbers to increase their client consults.

Condensed monthly reports focus on Key Performance Indicators (KPI’s) that impact performance. You’ll get:

Critical success data you need to see, and no more
Month-to-month, quarterly and annual trending
Graphs and charts that expedite review and provide ROI transparency
Executive reports that accommodate most time-constrained attorney firms

Leveraging Key Performance Website Data
Our powerful analytic software gathers critical website visitor data. Now you can proactively adjust and capitalize on shifting service demands. You can effectively plan your marketing strategies and optimize your budget expenditures. Stop guessing what your money is doing for you. Let us put together a powerful marketing plan that track results.

Traditional Marketing Analytics
We help attorney firms measure all their traditional media initiatives for performance optimization, including:

Gaining a Competitive Edge
We provide custom reporting and deep data exploration capabilities that provide our clients a competitive edge. Most importantly, we uncover the truth about your attorney marketing and advertising initiatives so you can make informed and timely decisions on how best to grow your business.