Brand Management

Your promise to your clients

Your brand is an image that clients associate with the firm's commitment to excellence. Likewise, logos, taglines, websites and other collateral should consistently identify and promote the unique characteristics and benefits the firm offers. These brand associations should also evoke feelings of confidence and trust that ultimately inspire action, i.e. a prospect click or phone call.

What makes an effective logo?

This is a question we get a lot. Your logo is often the first thing a potential client will encounter when researching your firm, and so it needs to create a strong positive first impression. Components of an effective logo include:

• Protected or protectable under trademark law
• Easy to pronounce, remember and recognize
• Attention-getting
• Suggests product benefits or usage
• Suggests the company or product image
• Distinguishes the product's positioning relative to the competition
• Stands out among a group of competitor brands

Call 877.883.8471 to speak with a LawClick representative about your firm's branding needs.