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Is Your Advertising Working?

Tracking Consumer Response

Savvy use and tracking of telephone numbers is the best way to record and evaluate your advertising. You’ll see which ads are producing prospect inquiries and the return-on-investment you want. Act upon that information to increase the advertising that works, eliminate any ads or advertising venues that aren’t performing, and maximize your overall campaign results.

How call tracking works

We insert a unique number into a specific ad. When a prospect sees that ad and calls you the call is forwarded to your firm’s primary business number. LawClick gathers the details of each prospect call including:

origination number
date and time of the call
call duration

We provide local and toll-free long distance numbers.

To lower the cost per contact, firms must have the ability to identify those ads and variables that are working, and those that are not. You have to know, without a doubt, what motivates your prospects to action.

Prospect Call Tracking

LawClick inserts unique call tracking numbers within client websites, pay-per-click ad campaigns, blogs and other media to accurately measure and maximize prospect reaction to the following:

Internet ads
Attorney videos
Blogs
Firm promotions
Service discounts
Intake forms
Service requests
Email campaigns
Attorney articles
Visitor surveys
Attorney bios

Unique service offerings
New service offerings
Office locations
Calls-to-action
Radio
Television
Brochures
Print
Promotional items

Monthly Performance Report

A monthly accounting of all inbound sales calls is provided in our “Monthly Prospect Calls and Trend Report.” Standard industry rates range from $24 to $15 but LawClick offers call tracking at the substantially discounted monthly rate of $9.95 per number. To maximize your campaign effort and increase your profits we recommend you secure an adequate number of tracking numbers to support all your advertising initiatives.

Call tracking reveals your cost-per-lead by specific media and campaign.

It’s really that simple.